LAVAL, Quebec -- When examined by store brand, Alimentation Couche-Tard’s Circle K ranks highest, with a market share of 6.4% for 4,947 sites. (Measured as a gas brand with 1,625 sites, its market share falls to 2.1%.)
Over the past five years, Circle K’s North American fuel volumes have grown 21%, says Jeff Burrell, vice president of global fuel supply. He says the Circle K fuel brand has grown across North America in site count, especially in the Midwest and Southwest.
“We have now completed hundreds of fuel brand conversions to Circle K fuels in the U.S., with hundreds more to come by the end of the fiscal year,” he says. “By unifying the Circle K brand inside our stores and at our fuel islands, our goal is to increase brand awareness and to have a more enhanced and easier shopping experience for our customers.”
| Store brand | Market share |
|---|---|
| Circle K | 6.4% |
| Speedway | 5.6% |
| 7-Eleven | 4.5% |
| QuikTrip | 3.3% |
| Wawa | 2.8% |
Source: OPIS
Click here for the complete 2019 Fuels 50 report.
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